When the average layperson thinks of Harley-Davidson, chances are the first thing that pops into his or her head is an image of a bandana-wearing macho man or a street-tough lady burning up the city streets on a gleaming Fatboy. He or she might also imagine a rugged wanderer riding a steel horse down the highway. But in reality, the average Harley fan has a regular job, a home to return to at the end of the day and loved ones that he or she cares about. It’s these people, and this reality, that Harley is spotlighting with its latest ad campaign, and you can see the first spot in the campaign below.
Harley-Davidson has been inspiring people all over the world for decades. With their rugged brand image, powerful performance and variety of models fit for all sorts of environments, H-D bikes have always been the epitome of cool. As such, they’ve been featured in movies and highly cinematic advertisements many times before, on both the big and small screens. Director Andreas Bruns brings us yet another example, an emotional short film that gives a subtle nod to that famous brand. Only this time, Harley-Davidson had nothing to do with the production at all.